Branding • Packaging • Merchandise 

A multi-agency global project that served as Budweiser’s most ambitious campaign to date. We were tasked with creating packaging and a visual identity system for other agencies to apply to across a variety of touch points, including point of sale, point of purchase, out of home, experiential, and digital.

Work included LTO packaging, a custom light up cup, apparel and soft goods, and VIS.

Client: AB InBev Budweiser
Agency: Jones Knowles Ritchie
Design Director: Mike Perry
Design: Charlotte Jackson, Kevin Davis, Cody Hoerauf, Mike McQuaid